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Real Consumer Tips® are special ads found in the classified section of The Real Yellow Pages®. By accessing a telephone number and 4-digit codes published at the beginning of over 100 headings, consumers hear free, unbiased information designed to educate them to be smarter shoppers.

When you sponsor Real Consumer Tips, prospective customers actually hear your commercial before and after the Tip. And they have the opportunity to direct-connect to your business.

A recent survey found that 83% of the public is aware of Real Consumer Tips, and 68% use it more than once a month. Most importantly, almost a third of those calls led to a purchase from the Real Consumer Tips sponsoring advertiser!*

• "Halo" Effect Consumers perceive you as an industry leader who is sponsoring a free consumer information service, providing them with unbiased buying information
• Interested Listeners Highlights your business for interested consumers who are just starting to formulate a purchasing decision
• New Referrals Source Enables you to capture information you may use in future marketing efforts
• Premium Print Placement Real Consumer Tips are placed at the beginning headings for maximum exposure
• Professional Presentation Your audio messages are professionally written, produced and voiced
• Greatly Enhanced Flexibility Your audio commercial (the intro and outro that "sandwich" the Tip) can be updated each month to highlight special events, new locations, changes in business hours, etc.
• Callers Get Connected The "direct-connect" feature rings callers through to your business line; a "call announce" features alerts employees that a Real Consumer Tips caller is on the line