Product Description

Whether it’s an inviting human face, a new car or a tantalizing restaurant entrée, nothing makes a product more appealing to consumers than full, lifelike color.

Process Color in The Real Yellow Pages® is a special printing process that enables you to employ high-quality photos and illustrations in your display ad. In addition to adding attractive life to your ad, Process Color dramatically increases customer response: 9 out of 10 consumers say they’re more likely to read an ad with Process Color, and 3 out of 4 notice Process Color ads first on the page.* That extra attention translates into sales, because Process Color ads are twice as likely to generate a call than black-type ads!**

• Enhanced Interest & Visual Impact Process Color not only draws the reader’s eye, it has more emotional appeal for a powerful, lasting impression
• More Communication, Fewer Words Process Color pictures make detailed explanations unnecessary and can clarify technical concepts
• Consistent Corporate Image Process Color represents your logo or other corporate identity elements with the same clarity and precision as your brochures, business cards and other collateral