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In-Column White Knock-Out Ads



Product Description


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Every advertiser wishes their ad would just “jump off the page” and grab the reader’s attention. That’s exactly the effect an In-Column White Knock-Out Ad has in The Real Yellow Pages®!

With an In-Column White Knock-Out Ad, the background of your ad is an eye-catching white. In addition, 1” and larger In-Column White Knock-Out Ads offer the added benefit of red, blue or green type to communicate important information — and ads with color generate calls significantly more often than black-type ads.*

Consumer Benefits

  • Easy to Find When scanning columns of listings, your business can be located quickly
  • Easier to Read Your type stands out sharply against the contrasting white background
Advertiser Benefits

  • Added Emphasis 57% of shoppers in a category turn to The Real Yellow Pages with no specific business in mind** — In-Column White Knock-Out emphasis can make those undecided shoppers yours!
  • Priority Impact in Your Heading In-column White Knock-Out takes readers to your ad quickly, no matter where your business name places you in the alphabetical heading listings on the page
  • More Professional Look Your crisp, clear In-Column White Knock-Out Ad boosts consumer confidence in your business.

Stratford Associates Marketing Research, Inc., 1998
** NFO AD:IMPACT-1999 Fourth Quarter Ratings Release



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